Internet Marketing Strategies - SEO

1. What are your goals?

Devote time to think about what you want to accomplish with your website.
What is the story that you want to tell? To whom? Why?
Are you looking to post a static message on the internet or do you want the ability to include fresh, relevant content on a regular basis?
If you elect to post fresh information on a regular basis, consider if you will really make the effort to do the work that it entails. Nothing will damage your credibility more than a two year old message on your web site.
Will you want any special functionality or interactivity with your visitors?
Do you want to collect information from your visitors, would you like them to be able to share information or interact with other visitors to your site?
Would you like to develop a ‘permissioned’ e-mail database that enables you to send the latest information or topics to your visitors?
What type of design style appeals to you? Even more importantly, what will appeal to the class of visitors you want to reach?
As in any endeavor, if you don’t know where you are going, any road will take you there.

Read on…


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